AI Insights · Timothy · July 2021
Top 5 Beauty Retail Apps on iOS in Belarus: Q2 2021 Performance
Explore the performance of the top 5 beauty retail apps on iOS in Belarus during Q2 2021, with insights on weekly downloads and active users trends.
The second quarter of 2021 saw varied performance among the top beauty retail apps on iOS in Belarus. Here, we break down the weekly downloads and active user trends for the top 5 apps, according to Sensor Tower data.
КРАВТ experienced fluctuations in weekly downloads, peaking at 136 in the week of June 21. Downloads generally ranged between 70 and 136 throughout the quarter, showing a stable interest among users.
Faberlic saw a decline in weekly downloads, starting at 93 in late March and dropping to 33 by mid-June. Weekly active users also decreased from 646 to 496 over the same period, indicating a slight dip in user engagement.
CosmoBase - Сканер косметики had a moderate download performance, with numbers ranging from 9 to 57 downloads per week. The app maintained a steady presence in the market, though no data on active users was available.
ЛЭТУАЛЬ: духи, парфюм, цветы maintained a consistent download rate, with numbers fluctuating between 18 and 42 downloads weekly. Active users remained relatively stable, starting at 102 and ending at 78.
Finally, hebe - zdrowie i piękno had lower download numbers, peaking at 32 in mid-April and mid-May. The app's active user base showed minor fluctuations, ranging from 117 to 155 throughout the quarter.
These insights highlight the diverse performance of beauty retail apps in Belarus. For more detailed analytics and data, visit Sensor Tower.
